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Lawrence Federman

Asia Advisers

Founder & CEO








Shanghai, China


Mandarin Chinese - Intermediate (HSK5)


American Citizen

Mainland China Permanent Residency

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Hello! I'm Lawrence


I am a international corporate leader specializing in business launch and global expansion, as well as new product introduction, and new market entry.  I have working in the media planning software and research industry for over 20 years. My areas of expertise include sales, marketing, business management, and organizational development. I have extensive experience working with all major media research data suppliers for both traditional and digital media.


Founder & CEO

Asiadvisers - New York, U.S.A

Established and currently running a management and consulting company that drives strategic analysis and market insights to international companies in China and Asia-Pacific. Provide representation services, advice and support for international companies looking to grow their business in the world’s fastest growing market.  Dedicated to helping clients grow their business in the region by focusing on creating better communication and information exchange, with the goal of building long-term partnerships.


Senior Director

Nielsen - Shanghai, China

Principally drive new digital business development in P.R. China, which encompasses managing media agency and advertiser relationships, negotiating digital measurement and data analytics services contracts with these clients, and introducing new digital products and solutions. Expert in China digital landscape dealing with major Chinese internet companies including Tencent, Weibo and  Which entails understanding OTV, OTT, digital display, DMP, DSP, digital ad tracking, e-commerce and Miaozhen, Admaster measurement solutions. Coordinated interface between internet companies and media agencies.


Director, International Clients

CSM Media Research - Beijing, China

Principally drive new business development in Beijing, P.R. China, which encompasses managing international media agency and TV network relationships, negotiating data services contracts with these clients, and introducing new products and solutions. Advanced from the role of Associate Director, Business Development, managing data fusion, TV, and Internet sales and marketing.


Managing Director, Asia Pacific

Telmar Group - Hong Kong, China

After establishing the business in this market (below), returned to reinvigorate the operation, augment the brand, and capture business-critical accounts and relationships.  Provided key leadership to grow the office’s $2.5-million annual revenue, which required coordinating data analytics software tender projects with strategic research suppliers and establishing long-term contracts with key multinational clients.


Managing Director, Northern & Eastern Eurpoe

Telmar Group - Amsterdam, The Netherlands

Designated to provide turnaround leadership of revenue-losing business, which Telmar acquired from a Dutch owner in order to introduce solutions to Dutch market. Fully directed restructuring of regional offices in the Netherlands, Belgium, and Poland and overhauled the management team; executed client relationship management strategy to retain current and acquire new accounts.


Managing Director, Asia Pacific

Telmar Group - Hong Kong, China

Strategically directed launch of Telmar regional HQ in Hong Kong. Subsequently established wholly foreign-owned enterprise in Shanghai, critical to augmenting brand, presence, and market share. Independently managed this 1-year initiative, which encompassed engaging accounting and legal specialists in Hong Kong and Shanghai; established Asian data department; built sales team across Japan, China, Thailand, Malaysia, and the Philippines; recruited staff; and groomed senior management.


Manager, Western Division

Telmar Group - Los Angeles, U.S.A

Directed 25 major West Coast ad agency accounts with annual value of $500K. Negotiated client contract renewals.


Account Executive, Eastern Division

Telmar Group - New York, U.S.A

Led data analytics help desk operations for ad agency and media owner clients. Managed on-site product training and support workshops at customer locations.


Bachelor of Science, Business Administration

Roger Williams University

Bristol, Rhode Island, U.S.A

Finance for the Non-Financial Manager

University of Michigan - Singapore

Key Executive Program

Harvard Business School - Boston, U.S.A

Chinese Language Immersion Program

Fudan University - Shanghai, China

Professinal Education

Mandarin Chinese - Intermediate (HSK5)



Data Management


P&L Management

Market Research

Strategic Partnerships


Media Research

Global business development

Advertising Research

Business strategy

Digital Media


I lived in China for more than 20 years and I continue to be inspired by the people, culture and language. With thousands of years of history and a rapidly developing future, China will continue to be a key player in the global economy. Learning to read, write and speak Chinese is a challenge but I remain committed to being able to effectively communicate with one of the largest and most important populations on earth.


I believe in the active process of becoming aware of and making choices toward a healthy and fulfilling life.  Hiking, swimming, bike riding and meditation are all activities I enjoy. We are what we eat and I mostly eat healthy while also being flexible on special occasions. I also feel having a positive attitude is very important.


Ever since I went on a family vacation to England when I was 12 years old, I was hooked on travel. Since then I have traveled to many countries and I have lived nearly half my life outside the United States. I feel that travel opens the mind to new ideas and helps put life into perspective.

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